Tourism Market Analysis


Master's degree in Development of Cultural Tourism Products

6 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 TP


Basics of mathematics and statistics.

On completion of the course students should be able to:
Understand the concept of tourism market;
Analyse the major dynamics shaping tourism markets and
Use quantitative and qualitative tools to get information on tourism markets.

Economy and Tourism: an overview;
Economic foundations of tourism markets;
Location of economic activities in space: empirical theories and evidences;
Diagnostic of the regional and urban productive structure
Tourism market analysis: case studies

Evaluation Methodology
End-of-semester test: 50% of total grade;

Presentation and public defense of project work: 50% of total grade.

- Candela, G. e Figini, P. (2012). The Economics of Tourism Destinations. (Vol. --). (pp. -----). --: Springer-Verlag Berlin Heidelberg
- Cunha, L. (2013). Economia e Política do Turismo. (Vol. ---). (pp. -----). Lisboa: Lidel
- Matias, A. (2007). Economia do Turismo. (Vol. ---). (pp. -------). Lisboa: Instituto Piaget

Method of interaction
Theoretical and practical classes and seminars hosting guest speakers.

Software used in class