Tourism Market Analysis
Master's degree in Development of Cultural Tourism Products
6 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 TP
Basic knowledge of mathematical and statistical tools.
On completion of the course students should be able to:
Understand the concept of tourism market;
Analyse the major dynamics shaping tourism markets and
Use quantitative and qualitative tools to get information on tourism markets.
Economy and Tourism: an overview;
Economic foundations of tourism markets;
Location of economic activities in space: empirical theories and evidences;
Diagnostic of the regional and urban productive structure
Tourism market analysis: case studies
End-of-semester test: 50% of total grade;
Presentation and public defense of project work: 50% of total grade.
- Matias, A. (2007). Economia do Turismo. (Vol. ---). (pp. -------). Lisboa: Instituto Piaget
- Cunha, L. (2013). Economia e Política do Turismo. (Vol. ---). (pp. -----). Lisboa: Lidel
- Figini, P. e Candela, G. (2012). The Economics of Tourism Destinations. (Vol. --). (pp. -----). --: Springer-Verlag Berlin Heidelberg
Method of interaction
Theoretical and practical classes and seminars hosting guest speakers.
Software used in class