Tourism Product Management

Master's degree in Development of Cultural Tourism Products

6 ECTS; 1º Ano, 1º Semestre, 21,0 T + 24,0 TP


Not applicable.

On completion of the course students will be able to:
- Analyse tourism resources and assess its potential
- Develop creativity as applied to the creation of tourism products
- Understand planning and development processes as applied to tourism products.
- Be familiar with product management

1. Tourism resources and products
2. Development of cultural tourism products
3. Strategy
4. Tourist resorts
5. Planning and management of tourist destinations
6. Management of tourist products

Evaluation Methodology
Individual project work (80%)
Public presentation (20%)

Optional: Final open-book written examination.

(2002). Planejamento do Espaço Turístico. (Vol. ---). (pp. -----). São Paulo: EDUSC
(1994). Tourism Planning: basics, concepts, cases.. (Vol. --). (pp. -------). Londres: Taylor & Francis
(2005). Tourism: rethinking the Social Science of Mobility. (Vol. --). (pp. -----). Harlow: Pearson Education

Method of interaction
Lectures and theoretical-practical classes.
Presentation and analysis of scientific papers. An individual project work developed with tutorial guidance.

Software used in class