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Cultural Tourism Product Development

Ano Letivo: 2014/15


Provide a solid scientific, technological and social learning, supported by a programme and courses that includes contact with real situations and laboratories experiences. This cycle of studies is based on the development of a diverse set of skills and competencies that permits excellent career opportunities and pursue postgraduate studies.



This course of study includes:

· A master's program organised into modules corresponding to 70 ECTS credits;

· An original project or a professional internship including final report corresponding to 50 ECTS credits.

This master's degree was designed so as to develop competencies in the following technical-scientific areas: Tourist Products Management (6 compulsory ECTS credits); Marketing Planning (6 compulsory ECTS); Local Cultural Heritage Management (6 compulsory ECTS); Methods of Interpretation of Artworks (6 compulsory ECTS); Local and Regional Archaeology and Heritage I (6 compulsory ECTS).


Course coordinator

Francisco Paulo Vilhena Antunes Bernardino Carvalho

Francisco Paulo Vilhena Antunes Bernardino Carvalho

Gabinete: B108
t.: (+351) 249 328 259
ext.: 3217 / 01259
endereço de e-mail

Erasmus coordinator

Hermínia Maria Pimenta Ferreira Sol

Hermínia Maria Pimenta Ferreira Sol

Gabinete: B180
t.: + 351 249 328100
ext.: 7221
endereço de e-mail

Administrative Support Staff

Isabel Maria Lopes Pereira

Isabel Maria Lopes Pereira

Gabinete: B 115
t.: 249 328 290
ext.: 3108
endereço de e-mail
Ano Letivo: 2014/15
Plano curricular
Cód. UC Area ECTS Lecturer
Obg. Opt.
1º Semestre
36411 Tourism Product ManagementTurismo 6
36414 Approaches to the Interpretation of the Work of Art História 6
36415 Archaeology and Local and Regional Heritage IArqueologia 6
36413 Local Cultural Heritage ManagementPatrimónio Cultural 6
36412 Marketing PlanningTurismo 6
2º Semestre
364110 Applied Arts in PortugalHistória 6
364113 Archaeology and Local and Regional Heritage IIArqueologia 6
364111 European MuseumsHistória 6
36419 Gastronomy and WinesHistória 6
36418 Information Society and Sustainable TourismInformática 6
364112 Multiculturalism and Lusophony História 6
364114 Natural Heritage, Conservation and EcotourismGestão do Território 6
36417 Quality Management in TourismTurismo 6
364115 Regional and Urban PlanningGestão do Território 6
36416 Tourism Feasibility StudiesTurismo 6


Plano curricular
Cód. UCArea ECTS Lecturer
Obr. Opt.
364117 Dissertation, Project or InternshipPatrimónio Cultural 50
1º Semestre
364116 Applied Research MethodologyPatrimónio Cultural 10

Professional Goals

Holders of the master's degrees in Development of Tourist and Cultural Products are prepared to perform as:

Product managers in tourism;

Specialist technician in tourism marketing planning;

Middle managers with local government bodies in the sphere of tourism management;

Programmers of cultural events;

Researchers in cultural tourism;

Businessmen in the tourism sector;

Museum advisers;

Freelance worker in editorial design applied to tourism;

Among others.

Locais de funcionamento


Ano Letivo: 2014/15