Corporate Strategy

Accounting, Publication in the Diário da República - Despacho nº 13772/2014 - 12/11/2014

4 ECTS; 3º Ano, 1º Semestre, 60,0 TP

- Rúben Joaquim Pinto Loureiro

Not applicable.

On completion of the module students should have the knowledge, skills and ability to create strategic alternatives and develop a critical mindset in terms of strategy analysis, formulation and planning.

1. Origins of strategic thinking
2. Schools of strategic thinking
3. Strategic Analysis
4. Company analysis
5. Strategy formulation
6. Adjust the strategy to specific situations in the company or activity sector.
7. Concepts, challenges and changes in information systems
8. Management analysis
9. Case study

Evaluation Methodology
Practical assignment with presentation (50%)
Midterm test, minimum mark 8/20 (50%).
A minimum mark of 10/20 exempts students from the final exam (100%).

- Carvalho, J. (2006). Manual de Estratégia, Conceitos Prática e Roteiro. Lisboa: Edições Sílabo
- Arthur A, T. e John, G. (2008). Administração Estratégica. Lisboa: McGraw-Hill
(2008). Gestão Estratégia, Conceitos modelos e instrumentos. Lisboa: Escolar Editora

Method of interaction
Current issues and discussion of case studies according to course content;
Review of assignments on taught topics;
Audiovisual support (data-show, powerpoint).

Software used in class