Packaging and Processing

Design and Graphic Arts
5 ECTS; 2º Ano, 2º Semestre, 60,0 TP + 4,0 OT

- Regina Aparecida Delfino

Not applicable.

Acquire and master knowledge on packaging design and technology.
To be able to solve problems of design and production of packaging and promotional objects.
Design and carry out packaging prototypes.
Master the ArtiosCad and Studio Visualizer software.

1. Design
1.1 Packaging definitions, packaging types and packaging functions.
1.2 Market aspects. The Packing as semiotic object. Brand, product and consumer.
1.3 Methodology for packaging design.
1.4 Graphic design on the packaging: image (photography and illustration), color, typography, composition.
1.5 Symbology and Barcode.
1.6 Labels.
1.7 Sustainability and legislation.
2. Technology
2.1 ArtiosCad Software, Studio Visualizer and Illustrator
2.2 Standard packages, flexible and semi-rigid packaging.
2.3 3D Promotional objects.
2.4 Printing methods applied to packaging.
2.5 Terminology.
2.6 Materials: paper and cardboard packaging.
2.7 Manufacture of paper bags.
2.8 Production processes. Equipment / production systems.
2.9 Technical trials: paper and cardboard packaging.

Evaluation Methodology
Continuous asses.: 30% written test and 70% projects. Classification is weighted average of all grades.
Examination asses.: attend. at 2/3 of the classes and min. of 10/20 on projects. Written assessment only theor. Rating min. 10 val., Weight T/P.

- STEWART, B. (2007). Packaging ? Manual de diseño y produccion. Barcelona: Ediciones Gustavo Gili
- MESTRINER, F. (2001). Design de Embalagem. Curso Básico. São Paulo: Makron Books
- GIOVANNETTI, M. (1995). El Mundo del envase. Manual para el diseño y producción de envases y embalajes. Barcelona: Gustavo Gili
- SONSINO, S. (1990). Packaging. Diseño, materiales, tecnologia. Barcelona: Gustavo Gili
- BOYLSTON, S. (2009). Designing Sustaibnable Packaging. London: Laurence King Publishing
- CAWTHRAY, R. e DENISON, E. (1999). Protótipo de embalagens. Lisboa: Destarte
- MANZINI, E. e VEZZOLI, C. (2008). O Desenvolvimento de produtos Sustentáveis. Os requisitos ambientais dos produtos industriais. São Paulo: Edusp (Editora da Universidade de São Paulo)
- FEFCO , E. (2007). International fibreboard case code. Bruxelas: FEFCO - European Federationa of Corrugated Board manufactures e ESBO - European Solid Board Organization
- SHAOQIANG, W. (2017). Unpack Me Again!: Packaging Meets Creativity. Barcelona: Promopress

Method of interaction
Presentation of theoretical contents and analysis of the different packaging, study visit. Execution of packaging design projects from the briefing phase to the final prototype using different materials.

Software used in class
ArtiosCad, Studio Visualizer and Illustrator