German Applied to Coorporate Communication

Media Studies, Publication in the Diário da República - Despacho n.º 15198/2014

5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 4,0 OT

Lecturer
- Marta Margarida Santos Dionísio

Prerequisites
NA

Objectives
- Acquire communicative competence in the linguistic, pragmatic and socio-cultural aspects through speech acts that occur in the context of specific situations of business communication;
- Master language components such as lexicon, morphosyntax

Program
Personal identification
- Personal contacts
- Initial professional contacts
- Professional Careers
Interpersonal Relations
- Professional colleagues
- The business world
Travels
The Surrounding World
- Travels
Business communication
- Products, Brands and Markets
- Advertising (direct, by the media?)
- Communication plans
Future Professional Activities
- Communication with the press, Marketing and Advertising ...
- Promotion and dissemination of a brand / product
Grammatical content at A2 level of QCERL

Evaluation Methodology

Bibliography

Method of interaction
Theoretical and theoretical-practical classes where reading, listening, oral and written exercises are carried out with implicit grammar, with particular emphasis on practical work.

Software used in class
NA