Political Organizations Marketing

Media Studies, Publication in the Diário da República - Despacho n.º 15198/2014

5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 4,0 OT

Lecturer

Prerequisites
NA

Objectives
1 - The curricular unit aims to allow students to learn the concepts of Political and Political Marketing organizations.
2 - The second objective is related to the acquisition of knowledge by the students about the evolution of political marketing and the different forms of communication assumed in Portugal.
3 - Finally, the UC aims to make students aware of the use of social networks in political campaigns.

Program
1. 1. Background
2. Definition of concepts: political marketing, political organizations.
2.1. Birth and evolution of political marketing
2.2. Political marketing models
3. A strategic approach
3.1. Understand the candidate
3.2. Understanding voters
4. The importance of the political poster and the mural
5. Technologies at the service of political communication
5.1. Political Marketing and Social Networks

Evaluation Methodology
The teaching methodologies comprise theoretical classes aimed at exposing and reflecting on theoretical concepts. Practical classes include carrying out assignments: research and information gathering in an external context.

Bibliography
- Cacciotto, M. (2018). Marketing Político – como vencer eleições e governar. COIMBRA: ACTUAL EDITORA
- Lopes, P. (2018). Uma definição de Publicidade Exterior e Perspetivas Futuras do Setor. Lisboa: NEA Editora
- Marinho, R. (2018). Marketing Político Digital na Era das Redes Sociais. Lisboa: MK Editora

Method of interaction
The teaching methodologies comprise theoretical classes aimed at exposing and reflecting on theoretical concepts. Practical classes include carrying out assignments: research and information gathering in an external context.

Software used in class
NA