[CEM] Comunicação de Crise
5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 4,0 OT
- Joana Conceição dos Santos
Ensure theoretical and practical learning of the key methods, objectives and tools to manage communication in crisis contexts both in private and public institutions while considering the particularities of crisis communication among the public opinion and the different target publics.
Mid-term assessment includes a written assignment (30% of final mark)and a test (70% of final mark).
- Marques Mendes, A. e Costa Pereira, F. (2006). CRISES - de Ameaças a Oportunidades: Gestão Estratégica de Comunicação de Crises. Lisboa: Sílabo
- ULMER, et al, R. (2007). Effective Crisis Communication: Moving From Crisis to Opportunity. Thousand Oaks: Sage
- Lampreia, J. (2007). Da Gestão de Crise ao Marketing de Crise. Lisboa: Texto Editores
Method of interaction
Theoretical and practical sessions including exercise solving.
Software used in class