Media Studies
20 ECTS; 3º Ano, 2º Semestre, 60,0 PL + 3,0 OT

Lecturer
- Pedro Augusto Santana Figueiredo

Prerequisites
Not applicable.

Objectives
Provide technical and practical skills and tools in the entrepreneurial management of SMEs. Stimulate creativity and entrepreneurship.

Program
Entrepreneuship: major trends and challenges. The profile of an Entrepreneur. Innovation and competition.Business ideas and its evaluation. Introduction to business planning. Financing sources. Students' presentation of plans.

Evaluation Methodology
Practical coursework: students shall draw up a business plan for the creation of a business of their choice. Written part: 50%
Oral presentation: 50%
A minimum average mark (written + oral work) of 10 is required to pass.

Bibliography
- Ribeiro Serra, F. e Carvalho Santos, . e Portugal Ferreira, M. (2008). Ser Empreendedor-Pensar, Criar e Moldar a Nova Empresa. Lisboa: Edições Sílabo
- Correia Ribeiro, P. e Costa, H. (2007). Criação & Gestão de Micro-Empresas & Pequenos Negócios. Lisboa: Edições Lidl
- A. Shane, S. e A. Baron, R. (2006). EMPREENDEDORISMO ? Uma Visão do Processo. Lisboa: CENGAGE LEARNING
- IAPMEI, I. (0). Modelo Plano Negócios.Acedido em10 de fevereiro de 2012 em http://www.iapmei.pt/iapmei-art-02.php?id=162&temaid=17

Method of interaction
Lectures, tutorials and conferences.

Software used in class