Tourist Destination Management

 

Tourism and Culture Management, Publication in the Diário da República - Despacho nº 14880/2013 de 15/11/2013

5 ECTS; 3º Ano, 2º Semestre, 30,0 T + 30,0 TP

Lecturer
- José Alberto de Figueiredo Oliveira Rodrigues

Prerequisites
Not applicable

Objectives
Students should be able to:
- Recognize the importance of local and regional tourist policy in the management of tourist destinations;
- Recognize the importance of tourism for the reduction of economic inequalities between regions;
- To know theories of regional development;
- Recognize the importance of European regional policy and its implications for tourism;
- Recognize the relationships of economic activities that can be generated within a region;
- Understand the interrelations between tourism, territorial differentiation and competitiveness.

Program
1.Introduction to Tourism Destination Management
1.1.Concepts
1.2.functions
1.3.components
1.4.agents
2. Structuring
3.Lifecycle and sustainability
4.Typologies of destinations.
5.Development of a competitive tourist destination: constraints and barriers to planning; phases of the strategic planning of a destination.
6.Development of policies and strategies: tourist experiences, tourist offer and tourist products.
6.1.Strategic positioning.
6.2.Mark and Image of destinations.
6.3.Communication Tools and Distribution Channels.
6.3.National and regional taxation.
7.Destination Management Model
8.Axes of support to Destination Management: Strategic and operational level; Tourism Observatories; Market intelligence; Mediation and Monitoring; Results Evaluation.

Evaluation Methodology
Continuous evaluation

- 2 Continuous assessment tests - 100% of the final grade


Assessment by Exam - 100% final grade

Bibliography
- Buhalis, D. e Costa , C. e Panyik, E. (2014). European Tourism Planning and Organisation Systems: The EU Member States. Bristol: Channel View Publications
- Costa, C. e Panyik, E. e Buhalis, D. (2013). Trends in European Tourism Planning and Organisation.. Bristol: Channel View Publications
- Romão, J. (2013). Turismo e Lugar: diferenciação territorial, competitividade e sustentabilidade em turismo. Lisboa : Escolar Editora
- Vignati, F. (2020). Gestão de destinos turísticos: como atrair pessoas para polos, cidades e países. (Vol. 1). Rio de Janeiro: SENAC

Method of interaction
Lectures and theoretical-practical classes. Lectures focus on content presentation and analysis. Theoretical-practical classes include brainstorming and debate.

Software used in class
Powerpoint