Gestão de Destinos Turísticos

Gestão Turística e Cultural
5 ECTS; 3º Ano, 2º Semestre, 30,0 T + 30,0 TP

Lecturer
- Dina Maria Barreira Ramos

Prerequisites
Not applicable

Objectives
Students should acquire conceptual and operational skills that will allow them to understand the context of destination management at national/regional/local level as well as analyse tourist development plans and the various destination management models.

Program
1. Tourism and Development
2. Competition and Tourist Destinations
3. Tourist Management Models
4. Tourist Management (Local/Regional/National)
5. Tourist Destination Brand Management
6. Tourist Development Plans (Case studies)

Evaluation Methodology
Assessment includes:
Attendance (10%)
Class performance (10%)
Coursework/project (30%)
Written test (50%)
Minimum pass grade is 10/20.

Bibliography
- Schaumann, P. (2004). The Guide to Successful Destination Management. (Vol. ---). (pp. --------). ----: Wiley
- UNWTO, -. (2007). A Practical Guide to Destination Management. (Vol. ---). (pp. -------). --: UNWTO

Method of interaction
Lectures and theoretical-practical classes. Lectures involve content presentation and analysis. Thoretical-practical classes include reflection and debate.

Software used in class