Apresentação e Interpretação do Património

Gestão Turística e Cultural
3 ECTS; 2º Ano, 2º Semestre, 15,0 T + 15,0 TP

Lecturer
- Eunice Ferreira Ramos Lopes
- José Luís Sousa Soares de Oliveira Braga

Prerequisites
Not applicable

Objectives
Students should be able to:
1-understand the importance of heritage for tourism (natural and cultural) in terms of its presentation and interpretation
2– develop the presentation-interpretation process, i.e. design, monitoring and evaluation.

Program
1. The concept of natural and cultural heritage presentation-interpretation process according to its main theoretical frameworks;
2.Definition and the rules governing the presentation-interpretation process;
3. The process and the means used in tourism's interpretation of heritage sites: stages and planning;
4. Practical apllication, supervision, evaluation and data anaysis: data collection.

Evaluation Methodology
Individula project work (50%). continuous assessment test (50%).

Bibliography
- Choay, F. (2000). A Alegoria do Patrimonio. Lisboa: Edicoes 70
- Miranda, J. (1998). Guia practica para la interpretacion del Patrimonio. Sevilla: Junta de Andalucia-Consejeria de Cultura
- Pereira, P. (2014). Decifrar a Arte em Portugal - 6 volumes. (Vol. 1 a 6). Lisba: Circulo de Leitores
- Crespi, M. e Planells, M. (2003). Patrimonio cultural. Madrid: Editorial Sintesis

Method of interaction
Theoretical and practical-theoretical classes illustrated with relevant presentation-interpretation examples (national and international);

Software used in class
Powerpoint 2016