Planeamento Turístico

Gestão Turística e Cultural
6 ECTS; 3º Ano, 1º Semestre, 30,0 T + 45,0 TP

Lecturer
- Éricka Maria Costa de Amorim

Prerequisites
Not applicable.

Objectives
At the end of the term students should be able to master the conceptual, instrumental and marketing processes for planning tourist products and conducting tourism planning projects both at local and regional level.

Program
1 ? Tourism development
2 ? Tourism policies
3 ? Tourism resources and products
4 ? Tourism products planning
5 ? Tourist destinations
6 ? Tourism development strategy
7 ? Sustainable development and land use planning
8 ? Tourism destinations planning and management.

Evaluation Methodology
Class attendance (at least two-thirds of the classes)+ written test (60%) + presentation (40%).
Minimum pass mark: 10/20
or
Final written exam.

Bibliography
- Gunn, C. e Turgut, V. (2002). Tourism Planning: Basics. (Vol. -). (pp. ---). Londres: Routledge
- Hall, C. (2000). Tourism Planning - Policies, Processes and Relationships. (Vol. --). (pp. ---). Londres: Prentice Hall
- Vieira, J. (2007). Planeamento e Ordenamento Territorial do Turismo. (Vol. -). (pp. ---). Lisboa: Editorial Verbo

Method of interaction
Lectures and practical classes supported by case study analysis individually or in small groups of up to three students. Students are free to choose a case that fits into the thematic of tourism but subject to the lecturer's approval.

Software used in class