English III

Tourism and Culture Management
6 ECTS; 3º Ano, 1º Semestre, 30,0 T + 45,0 TP

Lecturer
- Hermínia Maria Pimenta Ferreira Sol

Prerequisites
Students must master the grammatical contents taught in English I and English II.

Objectives
Students must be able to:
- recognize and use complex and advanced grammatical structures;
- speak fluent English in any situation that may require the usage of this language;
- exhibit a broad, technical and sophisticated lexical knowledge;
- simulate successfully a professional situation;
- master Customer Service techniques.

Program
- Tourists vs. travellers;
- Tourism Etiquette;
- Customer Service rules;
- Guiding language;
- Food Tourism;
- Art as a travel motivation element;
- Dark Tourism;
- Culture Shock;
- Stereotypes in tourism promotion;
- Travel etiquette;
- Film Tourism;
- Storytelling in Tourism promotion.
- Grammar (Advanced level).

Evaluation Methodology
Continuous Assessment - compulsory class attendance (10%), project (30%) and written exam (60%); -- in order to pass, all continuous assessment students must obtain, at least, 9,5/20 in all of these itens;

Final Assessment - written exam (100%)

A minimum average grade of 9.5/20 is required to pass.

Bibliography
- Botton, A. (2001). The Art of Travel. (Vol. -). (pp. ---). Londres: Penguin
- Manguel, A. (2002). Reading Pictures. (Vol. -). (pp. ---). Londres: Bloomsbury
- Boyd, S. e Dallen, T. (2002). Heritage Tourism. (Vol. -). (pp. ---). -: Prentice Hall

Method of interaction
Classes are theoretical and practical. They include, however, several practical exercises, both inside and outside of the classroom, with the goal of leading students to speak English in different possible professional situations.

Software used in class
Not applicable