Tourist Marketing

Tourism and Culture Management
6 ECTS; 2º Ano, 2º Semestre, 30,0 T + 45,0 TP

- Oliva Maria Dourado Martins

Not applicable

Upon completion of the course, students should be able to analyse and develop a tourist marketing plan, use marketing mix tools and develop a promotional plan for a tourist destination.

General concepts of tourist marketing; Tourist demand; Tourist supply; Marketing Mix; Marketing planning; Tourist promotion

Evaluation Methodology
Theoretical component - 50% and minimum mark of 7.5/20. Practical component - 50% and minimum mark of 10/20. Students with an average mark of 10/20 or higher will be exempted from the final exam.

- Morrison, A. (2013). Marketing and Managing Tourism Destinations. (Vol. --). (pp. -----). --: Routledge
- Kotler, P. e Bowen, J. e Makens, J. (2013). Marketing for Hospitality and Tourism. (Vol. ---). (pp. -------). ---: Prentice Hall

Method of interaction
Lectures and theoretical-practical classes. The lectures provide conceptual and theoretical foundations, the theoretical-practical sessions include implementation, execution and discussion of promotional marketing plans.

Software used in class