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Cultural Tourism Product Development

Ano Letivo: 2017/18


Provide a solid scientific, technological and social learning, supported by a programme and courses that includes contact with real situations and laboratories experiences. This cycle of studies is based on the development of a diverse set of skills and competencies that permits excellent career opportunities and pursue postgraduate studies.


ECTS: 120
Location: Tomar.


This course of study includes:

· A master's program organised into modules corresponding to 70 ECTS credits;

· An original project or a professional internship including final report corresponding to 50 ECTS credits.

This master's degree was designed so as to develop competencies in the following technical-scientific areas: Tourist Products Management (6 compulsory ECTS credits); Marketing Planning (6 compulsory ECTS); Local Cultural Heritage Management (6 compulsory ECTS); Methods of Interpretation of Artworks (6 compulsory ECTS); Local and Regional Archaeology and Heritage I (6 compulsory ECTS).

Professional Goals

Holders of the master's degrees in Development of Tourist and Cultural Products are prepared to perform as:

Product managers in tourism;

Specialist technician in tourism marketing planning;

Middle managers with local government bodies in the sphere of tourism management;

Programmers of cultural events;

Researchers in cultural tourism;

Businessmen in the tourism sector;

Museum advisers;

Freelance worker in editorial design applied to tourism;

Among others.

Ano Letivo: 2017/18
Plano curricular
Cód. UC Area ECTS Lecturer
Obg. Opt.
1º Semestre
36411 Tourism Product ManagementTurismo 6
36414 Approaches to the Interpretation of the Work of Art História 6
36415 Archaeology and Local and Regional Heritage IArqueologia 6
36413 Local Cultural Heritage ManagementPatrimónio Cultural 6
36412 Marketing PlanningTurismo 6
2º Semestre
364110 Applied Arts in PortugalHistória 6
364113 Archaeology and Local and Regional Heritage IIArqueologia 6
364111 European MuseumsHistória 6
36419 Gastronomy and WinesHistória 6
36418 Information Society and Sustainable TourismInformática 6
364112 Multiculturalism and Lusophony História 6
364114 Natural Heritage, Conservation and EcotourismGestão do Território 6
36417 Quality Management in TourismTurismo 6
364115 Regional and Urban PlanningGestão do Território 6
36416 Tourism Feasibility StudiesTurismo 6


Plano curricular
Cód. UCArea ECTS Lecturer
Obr. Opt.
364117 Dissertation, Project or InternshipPatrimónio Cultural 50
1º Semestre
364116 Applied Research MethodologyPatrimónio Cultural 10

Publication in the Diário da República: Despacho nº 9786/2014 de 29/07/2014

Plano curricular
Cód. UCArea ECTS Lecturer
Obr. Opt.
1º Semestre
364116 Applied Research MethodologyTurismo 10 Luís Mota Figueira (1)(2)
364129 Dissertation - Work Plan and Progress Report Turismo
364131 Internship - Work Plan and Progress ReportTurismo
364130 Project - Work Plan and Progress ReportTurismo
2º Semestre
364132 Dissertation - Final StageTurismo
364134 Internship - Final StageTurismo
364133 Project - Final StageTurismo

(1) Docente Responsável
(2) Docente que lecciona


Course coordinator

Eunice Ferreira Ramos Lopes

Eunice Ferreira Ramos Lopes

Gabinete: B 189 (ESGT)
t.: 249 328 100
ext.: 3181
endereço de e-mail

Erasmus coordinator

Hermínia Maria Pimenta Ferreira Sol

Hermínia Maria Pimenta Ferreira Sol

Gabinete: B180
t.: + 351 249 328100
ext.: 7221
endereço de e-mail

Administrative Support Staff

Isabel Maria Lopes Pereira

Isabel Maria Lopes Pereira

Gabinete: B 115
t.: 249 328 290
ext.: 3108
endereço de e-mail
Ano Letivo: 2017/18
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