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Tourism and Digital Marketing

Ano Letivo: 2021/22
Building the future with the future's tools!


Tourism, as an economic activity, is at a turning point and is being restructured. A fact that leads us to the urgency of new solutions and strategies that promote its operation and, mainly, its sustainability.
Thus, skills in online presence, interactions, mobile devices, digital platforms, in other words, connections to the world wide web become mandatory to acquire the required tools by digital marketing strategies.
Therefore, this Post-graduation offers a range of Curricular Units focused on spreading innovations and strategies that take place in the Tourism sector, in order to adapt to a new conjuncture. Furthermore, it is based on a pedagogical model that fosters the acquisition and construction of transdisciplinary knowledge, a principle that guides, as a matter of fact, the Final Project.



Train professionals related to the Tourism activity, especially regarding the analysis of markets in adverse contexts; Explore the relationship between the concepts of sustainability and resilience, as well as its relevance in the context of Tourism; Develop the practice of processes involving culture, digital marketing and online presence; Explain concepts and methods associated with Social Media for tourism as well as content production and marketing.


Course coordinator

João Pedro Tomaz Simões

João Pedro Tomaz Simões

Gabinete: B188
t.: 925584458
endereço de e-mail
Ano Letivo: 2021/22
Plano curricular
Cód. UC Area ECTS Lecturer
Obg. Opt.
20295 Analytics e Intelligence no TurismoInformática 4
20293 Comunicação e Marketing DigitalServiços pessoais 4
20297 Final ProjectServiços pessoais 6
20292 Gestão de Espaços TurísticosServiços pessoais 4
20294 Inovação e Mercados TurísticosCiências empresariais 4
20296 Plataformas e Estratégias Digitais para o TurismoInformática 4
20291 Turismo e SustentabilidadeServiços pessoais 4

Tourism and Sustainability;

Tourism Places Management;

Communication and Digital Marketing;

Innovation and Tourism Markets;

Analytics and Intelligence in Tourism;

Digital Platforms and Strategies for Tourism;

Final Project.

Condições de Acesso

» The Postgraduate Program is designed to run during the following periods:

Thursday*: 6:30pm - 8:00pm // 8:30pm - 10:00pm (Online)
Friday: 6:30pm - 8:00pm // 8:30pm - 10:00pm
Saturday: 09:00h - 13:00h

» Schedule of operation:
Thursday in online mode;
Friday and Saturday mostly in presential mode.

»Tuition Fee: 450 euros
» Admission Fees: 60 euros

Schedule and Functioning
- Start of classes - 4th February 2022
- End of course - 23 July 2022

Course Director: João Tomaz Simões


Professional Goals

Tourism professional;

Commercial assistant in tourism companies;

Marketing Assistant.

Locais de funcionamento


Ano Letivo: 2021/22