TeSP - Gestão Comercial e Vendas
4 ECTS; 2º Ano, 1º Semestre, 15,0 T + 45,0 PL

Lecturer
- Sílvio Manuel Valente da Silva

Prerequisites

Objectives

Program

Evaluation Methodology

Bibliography
- Rog Debra, J. e Bickman, L. (2009). Handbook of Applied Social Researsh Methods. (Vol. 1). USA: Sage Publications, Inc.
- E. Hoskisson, R. e Duane Ireland, R. e A. Hitt, M. (2007). Strategic Management. (Vol. 1). USA: Thomson South-Western,
- A. Erskine, J. e A. Mauffette-Leenders, L. e R. Leenders, M. (1997). Writing Cases. (Vol. 1). Canada: Yvey Publishing
- C.Lundberg, C. e Enz, C. e , . (1993). A Framework for Student Case Preparation.Case Research, 13, pp. 133-144.

Method of interaction

Software used in class