Starting up an Enterprise/Business

Master's degree in Family Business Management and Entrepreneurship
0 ECTS; 1º Ano, 1º Semestre, 30,0 T + 15,0 TP

Lecturer

Prerequisites
Not applicable.

Objectives
The students should be able to assess the real business contexts and analyse their day-to-day problems, have management skills, be familiar with the steps required for the implementation of a project, apply appropriate financial analysis tools and business forecasting.

Program
Process and problems associated with setting up a company; business idea, opportunity and model; Creativity; The Business Plan; Marketing; Funding new business ventures; Relief; Business Purchase or management buy-out; Venture management; Entrepreneurship.

Evaluation Methodology
Preparation of one individual presentation to a real or fictional investor panel based on existing business plans (100%).
Minimum mark of 10/20.

Bibliography
- Horácio, C. (2004). Criação & Gestão de Micro-Empresas & Pequenos Negócios.. LISBOA: Lidel-Edições Técnicas
- Manuel, P. (2009). Marketing para empreendedores e pequenas empresas. LISBOA: Lidel Edições Técnicas.

Method of interaction
Lectures supported by audiovisual resources. Debate and case study analysis. Preparation of a business opportunity plan for public presentation. Lectures, group analysis, tutored assignments.

Software used in class