Typography

Master's degree in Editorial Design
5 ECTS; 1º Ano, 1º Semestre, 45,0 TP + 3,0 OT + 3,0 O

Lecturer
- Luis Filipe Cunha Moreira

Prerequisites
Not applicable

Objectives
1. Understand the main role of typography in graphic design.
2. Recognise the most important typefaces.
3. Learn how to choose and use typography properly;
4. Design modular fonts.

Program
1. Calligraphy and typography across time;
2. Reading and legibility;
3. Typographic analysis;
4. Typefaces designers;
5. Digital typography and modular typefaces design.

Evaluation Methodology
Frequency evaluation will be continuous and includes the presentation of two compulsory practical assignments (weight of 70% for the first project - typographic font - and 30% for the second project).
The exam will be done with presentation of the same two practical works.

Bibliography
- Haslam, A. e Baines, P. (2002). Type and Typography. Londres: Laurence King Publishing
- Cheng, K. (2006). Designing Type. Londres: Laurence King Publishing
- Bringhurst, R. (1997). The Elements of Typographic Style. Vancouver: Hartley & Marks
- Henestrosa, C. e Meseguer, L. e Scaglione, J. (2012). Como criar tipos: do esboço à tela. Brasil: Estereográfica

Method of interaction
1. Lectures using datashow presentations;
2. Tutorials based on project files with guidance and follow up;
3.Development of typographic design projects.

Software used in class
Adobe Illustrator, FontLab