Psicologia do Consumidor
Gestão de Recursos Humanos e Comportamento Organizacional
4 ECTS; 2º Ano, 1º Semestre, 60,0 TP + 15,0 OT
On completion of the module the students should have a general overview of the consumption process and its influencing variables as well as the impact of marketing on consumer bahaviour.
I - The Subject of Consumption and Sociological Study. II - Theoretical Approaches to the Phenomenon of Consumption. III - Genesis of Needs and Consumption. IV - Influences and Consumer Groups. V - The process of Consumption and Learning. VI - the Media, Equation Production - Consumption and its Influence on Consumer Behaviour.
Final written test and a practical assignment. A minimum mark of 10 out of 20 exempts students from examination.
- Santos, B. (1994). O Livro dos Consumidores. Lisboa: Bertrand
- Dubois, B. (1998). Compreender o Consumidor. Lisboa: D. Quixote
- Slater, D. (1997). Consumer, Culture and Modernity. Cambridge: Polity Press, UK
- Baudrillard, J. (2014). A Sociedade de Consumo. (Vol. 54). Lisboa: Edições 70
Method of interaction
Lectures and practical classes.
Software used in class