Marketing

Business Administration
ECTS; º Ano, , 0,0 T + 0,0 PL + 0,0 TP + 0,0 P + 0,0 TC + 0,0 S + 0,0 E + 0,0 OT + 0,0 O

Lecturer
- Maria de Fátima Rodrigues Pedro

Prerequisites

Objectives

Program

Evaluation Methodology

Bibliography
- Keller, K. e Georgson, M. (2008). strategic Brand Management - An European Perspective. UK: Pretince Hall
- Kotler, P. e Al., E. (2008). Principles of Marketing. Uk: Prentice Hall
- Dionisío, P. e Lindon, D. e Lévy, J. e Vicente Rodrigues, J. (2004). Mercator XXI - Teoria e Prárica do Marketing. Lisboa: Publicações Dom Quixote

Method of interaction

Software used in class