Atelier de inovação e empreendedorismo

TeSP - Produção Artística para a Conservação e Restauro
2 ECTS; 2º Ano, 1º Semestre, 30,0 TP

Lecturer
- Antonio Gabriel Simão de Castro

Prerequisites

Objectives
The aim of the course is to encourage the entrepreneurial spirit of the students, providing them with a generic view on the phenomenon of entrepreneurship and its determinants, providing them with the main concepts, models and basic tools for creating and managing new businesses (start-ups).

Program
I - INTRODUCTION TO ENTREPRENEURSHIP II - THE ENTREPRENEUR III - THE PROCESS OF INNOVATION AND IDENTIFICATION OF OPPORTUNITIES. IV - THE BUSINESS PLAN. V - STRATEGY ANALYSIS AND FORMULATION VI - THE MARKETING PLAN OF THE NEW BUSINESS VII - LEGAL FORMS VIII - ECONOMIC AND FINANCIAL ANALYSIS IX - INVESTMENT PROJECT ANALYSIS.

Evaluation Methodology
#NOME?

Bibliography
- Ferreira, M. e Santos, J. e Serra, F. (2008). Ser Empreendedor; Pensar, Criar e Moldar a Nova Empresa. Lisboa: Sílabo
- Osterwalder, A. e Pigneur, Y. (2011). Criar Modelos de Negócios. Alfragide: D. Quixote

Method of interaction
Lectures supported by case study analysis. The students will develop drafts of Business Plans with the lecturer's guidance and support.

Software used in class
Excel