TeSP - Design Multimédia, Publication in the Diário da República - Aviso n.º 1895/2018 - 12/02/2018
2 ECTS; 2º Ano, 1º Semestre, 22,50 TP
Lecturer
- Eduardo Fontão MontAlverne Brou
Prerequisites
Objectives
The aim of the course is to encourage the entrepreneurial spirit of the students, providing them with a generic view on the phenomenon of entrepreneurship and its determinants, providing them with the main concepts, models and tools for creating and managing new businesses (start-ups).
Program
I - INTRODUCTION TO ENTREPRENEURSHIP
II - THE ENTREPRENEUR
III - THE PROCESS OF INNOVATION AND IDENTIFICATION OF OPPORTUNITIES.
IV - THE BUSINESS PLAN.
V - STRATEGY ANALYSIS AND FORMULATION
VI - THE MARKETING PLAN OF THE NEW BUSINESS
VII - HUMAN RESOURCES MANAGEMENT
VIII - LEGAL FORMS
IX - FINANCING
X - ECONOMIC AND FINANCIAL ANALYSIS
XI - INVESTMENT PROJECT ANALYSIS
Evaluation Methodology
Team Work: Business Plan
Bibliography
- Serra, F. e Santos, J. e Ferreira, M. (2010). Ser Empreendedor; Pensar, Criar e Moldar a Nova Empresa. Lisboa: Sílabo
- Pigneur, Y. e Osterwalder, A. (2011). Criar Modelos de Negócios. Alfragide: D. Quixote
Method of interaction
Theoretical-practical classes in which theory is presented and discussed with the support of case studies. Students are supposed to develop their own Business Plans in class.
Software used in class
