Empreendedorismo e Estratégia Empresarial

Mestrado em Engenharia Eletrotécnica - Especialização em Controlo e Eletrónica Industrial
6 ECTS; 2º Ano, Anual, 52,0 S + 8,0 OT

Lecturer
- Olinda Maria dos Santos Sequeira

Prerequisites
Not applicable.

Objectives
Students are expected to develop strategic management skills, understand the role of entrepreneurship as a value generation process, be aware of the importance of innovation within organisations and be able to draw up, analyse and implement projects.

Program
1. Strategic management
2. Entrepreneurship and business creation
3. The financial plan
4. Creating a business plan.

Evaluation Methodology
Project consisting of a business plan for a company (60% of overall grade).
Discussion (40% of overall grade).

Bibliography
- Neves, C. (2007). Análise financeira: técnicas fundamentais. Lisboa: Texto Editores
- Mariotti, S. (2007). Entrepreneurship - Starting and operating a small business. New Jersey: Pearson Prentice Hall
- Kaplan, .. e Norton, R. (2006). Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press
- Freire, A. (2008). Estratégia - Sucesso em Portugal. Lisboa: Editorial Verbo

Method of interaction
Theoretical and practical lessons focused on practical cases.

Software used in class
Word and Excel