Typography

Master's degree in Editorial Design, Publication in the Diário da República - Despacho nº 7904/2013 - 18/06/2013

5 ECTS; 1º Ano, 1º Semestre, 45,0 TP + 3,0 OT + 3,0 O

Lecturer
- Regina Aparecida Delfino

Prerequisites
Not applicable

Objectives
1. Understand the main role of typography in graphic design.
2. Recognise the most important typefaces.
3. Learn how to choose and use typography properly;
4. Design modular fonts.

Program
1. Calligraphy and typography across time;
2. Reading and legibility;
3. Typographic analysis;
4. Typefaces designers;
5. Digital typography and modular typefaces design.

Evaluation Methodology
Ongoing and exam assessment consist of the presentation of the following projects and respective weighting:
1. Business card (30%)
2. Text Composition + Typographic Cover (30%)
3. Typeface design + Poster about typeface (40%)

Bibliography
- Bringhurst, R. (1997). The Elements of Typographic Style. Vancouver: Hartley & Marks
- Cheng, K. (2006). Designing Type. Londres: Laurence King Publishing
- Baines, P. e Haslam, A. (2002). Type and Typography. Londres: Laurence King Publishing
- Henestrosa, C. e Meseguer, L. e Scaglione, J. (2012). Como criar tipos: do esboço à tela. Brasil: Estereográfica
- Binns, B. (1989). Better Type. (Vol. 1). New York: Roundtable Press Book
- Blackwell, L. (1993). La tipografía del siglo XX. (Vol. 1). Barcelona: Editorial Gustavo Gili

Method of interaction
1. Expositive and demonstrative lessons with audiovisual support;
2. Development of practical exercises in typographic workshop, manual and digital;
3. Delivery of projects under the supervision of the instructor.

Software used in class
Adobe Illustrator, Indesign, FontLab