Typography

Master's degree in Editorial Design
5 ECTS; 1º Ano, 1º Semestre, 45,0 TP + 3,0 OT + 3,0 O

Lecturer
- Ana Isabel e Sousa do Carmo

Prerequisites
Not applicable

Objectives
1. Understand the main role of typography in graphic design.
2. Recognise the most important typefaces.
3. Learn how to choose and use typography properly;
4. Design modular fonts.

Program
1. Calligraphy and typography across time;
2. Reading and legibility;
3. Typographic analysis;
4. Typefaces designers;
5. Digital typography and modular typefaces design.

Evaluation Methodology
Frequency and Exam evaluation: presentation of two compulsory practical assignments (weight of 60% for the first project and 40% for the second project).

Bibliography
- Haslam, A. e Baines, P. (2002). Type and Typography. Londres: Laurence King Publishing
- Cheng, K. (2006). Designing Type. Londres: Laurence King Publishing
- Bringhurst, R. (1997). The Elements of Typographic Style. Vancouver: Hartley & Marks
- Henestrosa, C. e Meseguer, L. e Scaglione, J. (2012). Como criar tipos: do esboço à tela. Brasil: Estereográfica

Method of interaction
1. Lectures using datashow presentations;
2. Tutorials based on project files with guidance and follow up;
3.Development of typographic design projects.

Software used in class
Adobe Illustrator, FontLab