Merchandising e Promoções

TeSP - Gestão Comercial e Vendas
4 ECTS; 2º Ano, 1º Semestre, 15,0 T + 45,0 PL

Lecturer
- Maria de Fátima Rodrigues Pedro

Prerequisites
Not applicable.

Objectives
Explain how the distribution channels work
Exhibiting the various merchandising tools and promotions
Understanding the specifics of each distribution channel
Organize the selling point
Relate the layout of the property with the audience, supported with a promotion plan

Program
1. Introdução
2. Canais de distribuição
3. Ponto de venda
4. Visual merchandising
5. Promoções

Evaluation Methodology
Continuous evaluation. Practical work of achievement (40%) with presentation and discussion (minimum grade ten values) and a test (60%) (minimum grade nine values).
Normal exam: exam (100%).

Bibliography
- Rosseau, J. (2008). Manual de Distribuição. Lisboa: Abril/Controljornal
- Rodrigues, J. e Lendrevie, J. e Levy, J. e Dioni­sio, P. (2105). Mercator da Li­ngua Portuguesa - Teoria e pratica do marketing. Lisboa: Publicações D. Quixote
- Demetresco, S. (2004). Vitrinas entre vistas: merchandising visual. Brasil: Senac

Method of interaction
The pedagogical methods promote the analysis and discussion of case-studies, short and medium term essays, besides the lectures and case viewing.

Software used in class
Not applicable.