TeSP - Gestão Comercial e Vendas, Publication in the Diário da República - Aviso nº 2367/2016 - 25/02/2016

6 ECTS; 2º Ano, 1º Semestre, 15,0 T + 45,0 PL

Lecturer

Prerequisites
Not applicable.

Objectives
Understand Internet concepts (1), use Web 2.0 tools (2), use different social networks and other features such as new forms of communication and dissemination of e-commerce (3), know the main models and technologies associated with e-commerce (4).

Program
a) Online:
- Internet - associated concepts
- Web 2.0 Tools for Communication and Ecommerce - Overview
- Development of e-commerce solutions on the Internet - website
- Developing solutions for mobile ecommerce - apps
b) New ways of communicating with:
- Social Networking, Blogs, Email, Apps
- Communication and dissemination strategies for e-commerce
c) E-commerce
- Ecommerce templates;
- Technological Resources;
- Security in e-commerce;
- Development of databases for commerce and services.

Evaluation Methodology
Practical Exercises (30%) and Project Evaluation (70%)

Bibliography
- Chaffey, D. e Ellis-Chadwick, F. (2012). Digital Marketing - Strategy, Implementation and Practice. (Vol. 1). Reino unido: Pearson
- Adolpho, C. (2012). Os 8 Ps do Marketing Digital - O guia estratégico de marketing digital. (Vol. 1). Brasil: Texto Editores
- Kamriani, F. e Krishnendu , R. (2016). App Inventor 2 - Essentials. (Vol. 1). UK: Packt Publishing
- Queirós, R. (2016). Desenvolvimento de Aplicações com Android Studio.FCA. (Vol. 1). Portugal: FCA

Method of interaction
Theoretical and practical classes with resolution of practical cases

Software used in class
- Facebook
- Google sites
- AppInventor
- Microsoft Access