Corporate Strategy


Accounting, Publication in the Diário da República - Despacho nº 13772/2014 - 12/11/2014

4 ECTS; 3º Ano, 1º Semestre, 60,0 TP

- José Manuel Barros Pinheiro Nogueira

Not applicable.

On completion of the module students should have the knowledge, skills and ability to create strategic alternatives and develop a critical mindset in terms of strategy analysis, formulation and planning.

1. Origins of strategic thinking
2. Schools of strategic thinking
3. Strategic Analysis
4. Company analysis
5. Strategy formulation
6. Adjust the strategy to specific situations in the company or activity sector.
7. Concepts, challenges and changes in information systems
8. Management analysis
9. Case study

Evaluation Methodology
At all times of assessment, students must develop and present a strategic plan. The minimum passing grade is 9.5 points.

- Carvalho, J. (2006). Manual de Estratégia, Conceitos Prática e Roteiro. Lisboa: Edições Sílabo
- Arthur A, T. e John, G. (2008). Administração Estratégica. Lisboa: McGraw-Hill
- Santos, A. (2008). Gestão estratégica: conceitos, modelos e instrumentos. Lisboa: Escolar Editora
- Freire, A. (2008). Estratégia - Sucesso em portugal. Lisboa: Verbo

Method of interaction
Theoretical-practical classes in which the basic material is presented and discussed, with presentation of case studies that support the theoretical material. Strategic Plans are developed and monitored throughout the classes.

Software used in class