Publication in the Diário da República: Despacho n.º 9920/2021 de 12/11/2021 + Despacho n.º 2436/2023 de 17/02/2023
6 ECTS; 1º Ano, 1º Semestre, 56,0 TP + 14,0 OT , Cód. 60166.
Lecturer
- José António Ribeiro Mendes (1)(2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
Not applicable.
Objectives
1. Create and edit professional documents, communications, and presentations using productivity and artificial intelligence tools.
2. Build and use spreadsheets to organize, calculate, analyze, and visualize professional data.
3. Create and manage the digital presence of an individual or organization on the Internet, search engines, and social media.
4. Use digital and generative artificial intelligence tools to support professional and business tasks, critically verifying the results produced.
5. Apply best practices regarding cybersecurity, privacy, data protection, ethics, and intellectual property when using digital technologies.
Program
1. Productivity, documents, and presentations
Microsoft Word: document setup, editing, formatting, and viewing. Document structuring and use of styles. Bibliographic references, captions, notes, and indexes. Reviewing, collaborative editing, and mail merge.
Microsoft PowerPoint: creating and structuring presentations; templates, slides, notes, and handouts; inserting objects; animations and transitions; presenting and collaborative editing.
Use of artificial intelligence tools for producing, reviewing, and refining reports, emails, and presentations.
2. Data processing and analysis
Microsoft Excel: spreadsheet setup, editing, formatting, and viewing. Relative and absolute references, formulas, and functions. Data organization and validation. Creating and interpreting charts. Data analysis and collaborative editing. Use of artificial intelligence tools to support calculation, analysis, and data interpretation.
3. Digital presence and social media
Personal and organizational online presence. Search engines and principles of digital presence optimization. Social media and digital communication. Content planning, creation, and publishing. Digital reputation and identity.
4. Digital transformation, digital business, and artificial intelligence
Digital transformation of organizations. New business models and forms supported by the Internet, social media, and artificial intelligence. Fundamentals, applications, potential, and limitations of artificial intelligence. Critical use of generative AI tools. Ethics, responsibility, intellectual property, current developments, future trends, and regulatory frameworks.
5. Cybersecurity, privacy, and data protection
Key digital risks and threats. Security of data, devices, applications, and user accounts. Authentication, passwords, backups, fraud, and social engineering. Privacy and digital identity. Fundamental principles of the General Data Protection Regulation and their application within organizations.
Note: Examples, exercises, and assignments will be contextualized within the field of administrative human resources management.
Evaluation Methodology
30% Individual productivity portfolio: professional documentation, communication, and presentation;
30% Individual practical Excel test: data organization, calculation, analysis, and visualization;
40% Applied project (individual or group): creation or enhancement of an organization's digital presence, integrating AI, cybersecurity, privacy, and data protection.
To be exempted from the exam, the student must achieve a minimum score of 7 points in each assessment component and a final grade of 9.5 points or higher.
Bibliography
- Chaffey, D. e Ellis-Chadwick, F. e Abed-Rabbo, M. (2025). Digital Marketing (9th ed.). USA: Pearson
- Comité Europeu para a Proteção de Dados, . (2024). Guia de Proteção de Dados para Pequenas Empresas. Bruxelas: EU
- Lambert, J. e Frye, C. (2021). Microsoft Excel Step by Step: Office 2021 and Microsoft 365. USA: Microsoft Press
- Lambert, J. e Frye, C. (2022). Microsoft Office Step by Step: Office 2021 and Microsoft 365. USA: Microsoft Press
- Mollick, E. (2024). Co-Intelligence: Living and Working with AI. USA: Portfolio
Teaching Method
Theory-and-practice classes based on tool demonstrations, guided exercises, problem-solving, and the development of practical cases relevant to the course's professional context.
Software used in class
Moodle Learning Management System.
Zoom platform.
Microsoft 365.
Internet, search engines, and social media.
Artificial intelligence applications and tools.
