6 ECTS; 1º Ano, 1º Semestre, 30,0 T + 15,0 TP , Cód. 30111.
Lecturer
Prerequisites
Not applicable.
Objectives
The course aims to provide the students with general skills in the field of experimental design and data analysis, with emphasis on analysis of multivariable data matrices of family business firms using appropriate software.
Program
1.Introduction; 2.Factorial Analysis; 3.Discriminant Analysis; 4. Cluster Analysis.
Evaluation Methodology
Assessment is continuous and includes one Monograph study, one individual closed-book test.
Bibliography
- Maroco, J. (2007). Análise Estatística com utilização do SPSS. Lisboa: Edições Sílabo
- Malhotra, N. (2004). Marketing Research an Applied Orientation. New Jersey: Pearson Education
- Mann, P. (1995). Statistics for Business and Economics. New York: John Wiley & Sons, Inc.
Teaching Method
The course will be taught using lecturing methods and demonstrations.
The unit will include a practical component consisting in developing projects on the subjects taught.
Software used in class
SPSS, Excel.
