Turismo e Mercados Internacionais

Gestão Turística e Cultural
4 ECTS; 3º Ano, 1º Semestre, 15,0 T + 30,0 TP

Lecturer
- Eunice Ferreira Ramos Lopes

Prerequisites
Not applicable

Objectives
Students should demonstrate cocneptual and operation skills that enable to analyse and understand tourist activity and international markets as dynamic phenomena, using Portugal as a basis (incoming and outgoing)

Program
1. International Tourism
1.1. Globalisation and Tourism
1.2. Cultural Diversity
1.3. International tourism trends
2. Tourist Product
3. Tourist Market
3.1 Outgoing Markets
3.2 Incoming Markets
4. International tourist profile
4.1 Consumer profile
4.1.1 Cultural impact on consumers

Evaluation Methodology
Assessment includes the following:
Attendance (10%)
Class Performance (10%)
Practical assignment/project (30%)
Written test (50%)
A minimum mark of 10/20 exempts students from taking the final exam.

Bibliography
- Reisinger, Y. (2011). International Tourism. (Vol. --). (pp. -------). ---: Routledge

Method of interaction
Lectures and theoretical-practical classes. Lectures comprise theoretical analysis of international tourist activities and explores associated concepts. Theoretical-practical classes comprise analysis and comparison of different tourist markets.

Software used in class