Tourist Destination Management
Tourism and Culture Management, Publication in the Diário da República - Despacho nº 14880/2013 de 15/11/2013
5 ECTS; 3º Ano, 2º Semestre, 30,0 T + 30,0 TP
Students should be able to:
- Recognize the importance of local and regional tourist policy in the management of tourist destinations;
- Recognize the importance of tourism for the reduction of economic inequalities between regions;
- To know theories of regional development;
- Recognize the importance of European regional policy and its implications for tourism;
- Recognize the relationships of economic activities that can be generated within a region;
- Understand the interrelations between tourism, territorial differentiation and competitiveness.
1.Introduction to Tourism Destination Management
3.Lifecycle and sustainability
4.Typologies of destinations.
5.Development of a competitive tourist destination: constraints and barriers to planning; phases of the strategic planning of a destination.
6.Development of policies and strategies: tourist experiences, tourist offer and tourist products.
6.2.Mark and Image of destinations.
6.3.Communication Tools and Distribution Channels.
6.3.National and regional taxation.
7.Destination Management Model
8.Axes of support to Destination Management: Strategic and operational level; Tourism Observatories; Market intelligence; Mediation and Monitoring; Results Evaluation.
- 2 Continuous assessment tests - 100% of the final grade
Assessment by Exam - 100% final grade
- Buhalis, D. e Costa , C. e Panyik, E. (2014). European Tourism Planning and Organisation Systems: The EU Member States. Bristol: Channel View Publications
- Costa, C. e Panyik, E. e Buhalis, D. (2013). Trends in European Tourism Planning and Organisation.. Bristol: Channel View Publications
- Romão, J. (2013). Turismo e Lugar: diferenciação territorial, competitividade e sustentabilidade em turismo. Lisboa : Escolar Editora
- Vignati, F. (2020). Gestão de destinos turísticos: como atrair pessoas para polos, cidades e países. (Vol. 1). Rio de Janeiro: SENAC
Method of interaction
Lectures and theoretical-practical classes. Lectures focus on content presentation and analysis. Theoretical-practical classes include brainstorming and debate.
Software used in class