Introduction to Business Administration

Tourism and Culture Management, Publication in the Diário da República - Despacho nº 14880/2013 de 15/11/2013

4 ECTS; 1º Ano, 2º Semestre, 15,0 T + 30,0 TP

Lecturer
- Jorge Manuel Marques Simões

Prerequisites
Not applicable

Objectives
The student at the end of the course unit should know the basic concepts of management; understand the interconnection between the various areas / functions.

Program
1. What is an Organization
1.1. The historical evolution of the theory of Organizations
1.2. Company ? a particular case of Organization
1.3. The Company versus the Environment
1.4. The company structure
1.5. Organization Types
2. Administration by Objectives
2.1. Origins
2.2. Features
2.3. Objective setting
2.4. Strategic Planning and Tactical Planning
2.5. APO cycle
2.6. APO Critical Appreciation
3. The Production Function
3.1. Production Process Types
3.2. Productive Process Selection
3.3. Quality Control
3.4. Productivity
4. The Financial Function
4.1. The notion of financial function
4.2. The accounting tools
4.3. The financial balance
4.4. Profitability and Self-Financing
5. The Commercial Function
5.1. Marketing Notion
5.2. The Marketing Strategy
5.3. Matrix Analysis
5.4. Target Client Identification
5.5. The Marketing-Mix Variables
6. The Role of Human Resources
6.1. What is your goal
6.2. Motivation (main approaches)
6.3. Leadership and management styles
6.4. What is Staff Management
6.5. Human Resources Strategy

Evaluation Methodology
- 2 Written tests with a weight of 50% each (minimum grade of 7 points). Students with a grade lower than 10 in the continuous assessment are admitted to the exam.
- Written test in exam times.

Bibliography
- Baranano, A. (2004). Métodos e Técnicas de Investigação em Gestão. Lisboa: Edições Sílabo
- Arnold, J. e Chapman, S. (2000). Introduction to Materials Management. usa: Prentice Hall
- Trigo, V. e António, N. (1991). Pequenas Empresas – Sucessos e Insucessos. Lisboa: Edições Sílabo
- Buckingham, M. (2005). Gestor de Sucesso. (Vol. 1). Lisboa: Biblioteca Exame

Method of interaction
More theoretical sessions with presentation of contents and practical sessions with presentation of current topics and discussion of case studies; consultations, taking into account the topics presented.

Software used in class