Corporate Communication and Negotiation

Business Administration (pós-laboral)
5 ECTS; 3º Ano, 1º Semestre, 30,0 T + 45,0 PL

Lecturer

Prerequisites
Does not apply.

Objectives
At the end of the semester, the student should be able to:
- Explain the communication principles;
- Prepare corporate communications (internal, institutional and commercial);
- Prepare a communication plan;
- Provide assistance in communication issues;
- Apply negotiation techniques

Program
- The communication process;
- The psychosociology of communication.
- Corporate Communications
- The communication plan;
- Communication advisory;
- Business negotiation

Evaluation Methodology
Group essay 20%
Individual essay 20%
Mid-exam 60& (minimum grade 10)
Final exam, if not achieving minimum goals.

Bibliography
- DIONÍSIO, P. (2009). Mercator. Lisboa: Publicações Dom Quixote
- Dionisio, P. (2015). Mercator da Língua Portuguesa. Lisboa: Dom Quixote
- Marques, V. (2014). Marketing Digital 360. Lisboa: Actual Editora
- Monteiro, D. (2014). Comunicação 2.0. Lisboa: Actual Editora

Method of interaction
Lectures supported by audiovisual resources, role-playing and simulation.

Software used in class
Does not apply.