Psychology of Visual Perception

Design and Graphic Arts, Publication in the Diário da República - Despacho nº 9182/2020 - 25/09/2020

5.5 ECTS; 1º Ano, 1º Semestre, 45,0 T + 15,0 TP + 4,0 O

Lecturer
- Isabel Maria da Cruz Ferreira

Prerequisites
Not applicable.

Objectives
-Describe the functioning of visual system.
-Provide knowledge of perception organization.
-Identify colour characteristics in psychological and psycho-sociological terms
-Promote ability to represent the basic principles of good shape.
-Promote ref

Program
1. Conceptual delimitation of the course unit
2. Perception and knowledge (visual memory and visual thought)
3. Neurophysiology of sight
4. The Gestalt theory and the fundamental laws of perceptive grouping
5. Subjective outlines and visual illusions
6. Shadows
7. Colour and colour combinations (contrast and analogy) main characteristics
8. Colour and legibility
9. Colour expression (psychological and psycho-sociological meaning)

Evaluation Methodology
Two mid-term written tests for admission to or exemption from final examination.
Examinations in approved examination periods.

Bibliography
- ARNHEIM, R. (1998). Arte e percepção visual. São Paulo: Pioneira.
- GLEITMAN, H. (2014). Psicologia. Lisboa: Fundação Calouste Gulbenkian.
- HELLER, E. (2017). A Psicologia das Cores. Como as cores afetam a emoção e a razão.. São Paulo: Editorial Gustavo Gili.
- ITTEN, J. (2018). Art de la couleur. Paris: Dessain e Tolra.
- MONTCHAUD, R. (2014). La couleur et ses accords. Paris: Fleurus Idées.

Method of interaction
Lectures using datashow.
Theoretical-practical classes including experiments, problem solving, case study and literature review.

Software used in class
Not applicable.