Entrepreneurship and Corporate Strategy

Mestrado em Conservação e Restauro, Publication in the Diário da República - Despacho nº 9982/2016 - 05/08/2016

4 ECTS; 1º Ano, 2º Semestre, 15,0 T + 30,0 TP + 2,0 OT

Lecturer
- António Anacleto Viegas Ferreira
- Ricardo Pereira Triães

Prerequisites
Not applicable

Objectives
Fundamentals of strategic management process;
Understand the relevance of entrepreneurship as a value creation process;
Learn how to prepare a business plan;
Learn project execution and planning techniques.

Program
I.CORPORATE STRATEGY
1 - Strategy
2 - Analysis, formulation, and implementation
II.ENTREPRENEURSHIP
1 - Introduction to entrepreneurship
2 - The entrepreneur
3 - The innovation process and opportunity identification
4 - Business plan
5 - Marketing plan
III.BUSINESS IN THE AREA OF CONSERVATION AND RESTORATION
1 - Companies
2 - Laboratories
3 - Projects

Evaluation Methodology
Practical assignment carried out in group: Presentation of a business plan.
Each group (all its members) will make a presentation of a business plan that will last about 20 minutes on the 5th of June class (first attempt) and will draw up a report

Bibliography
- Silva, E. e Monteiro, F. (2013). Empreendedorismo e plano de negócios. sl: Vida económica
- Ferreira, M. e Santos, J. e Serra, F. (2010). Ser Empreendedor; Pensar, Criar e Moldar a Nova Empresa. sl: Sílabo
- Mintzberg, H. e Quinn, J. e Ghoshal, S. e Lampel, J. (2014). The Strategy Process; Concepts, Contexts, Cases. sl: Pearson Education
- Osterwalder, A. e Pigneur, Y. (2011). Criar Modelos de Negócios. sl: D. Quixote

Method of interaction
Teaching methods include presentation of theoretical concepts using data show and other media. Theoretical-practical classes focus on case study analysis and proposal of assignments that will allow the students to apply the concepts learned.

Software used in class