Corporate Communication and Negotiation

Business Administration (pós-laboral)
5 ECTS; 3º Ano, 1º Semestre, 30,0 T + 45,0 PL

Lecturer

Prerequisites
Does not apply

Objectives
At the end of the semester, the student should be able to:
- Explain the communication principles;
- Prepare corporate communications (internal, institutional and commercial);
- Prepare a communication plan;
- Provide assistance in communication issues;
- Apply negotiation techniques

Program
- The communication process;
- The psychosociology of communication.
- Corporate Communications
- The communication plan;
- Communication advisory;
- Business negotiation

Evaluation Methodology
Group essay 20%
Individual essay 20%
Exam 60% (minimum grade 10/20)
Final exam for those who didn't achieve minimum goals.

Bibliography
- Carvalho, J. (2008). Negociação. Lisboa: Sílabo
- CASTRO, J. (2005). Comunicação de Marketing. Lisboa: Sílabo
- SIMÕES, E. (2008). Negociação nas Organizações - Contextos Sociais e Processos Psicológicos. Lisboa: Editora RH
- DIONÍSIO, P. (2015). Mercator em Português. Lisboa: Publicações Dom Quixote

Method of interaction
Lectures supported by audiovisual resources, role-playing and simulation.

Software used in class
Does not apply.