Análise Prospectiva e Planeamento

Gestão de Comércio e Serviços
5 ECTS; 3º Ano, 1º Semestre, 45,0 TP

Lecturer

Prerequisites
Not applicable.

Objectives
On completion of the course the students should have developed prospecting and diagnostic skills on business planning and be able to apply the methodologies and research techniques used by modern
economic science both at local and regional level.

Program
Basic concepts of business planning. Diagnosis of a geographic
space including demographic, economic and social aspects.
Prospective planning intervention. Evaluation methods in
alternative plannings: cost-benefit and multicriteria.

Evaluation Methodology
The students can choose between: a) Continuous assessment: individual mid-term reports with minimum arithmetic average of 10/20.
b) Final exam: minimum grade of 10/20.

Bibliography

Method of interaction
Course contents are presented through lectures and case study analyses.

Software used in class