Princípios de Marketing Financeiro
Gestão e Administração Bancária (Pós-Laboral)
4 ECTS; 3º Ano, 1º Semestre, 30,0 T + 30,0 P
The student should be able to:
Create a marketing plan tailored to different sectors of activity. Articulate the various implications of marketing mix and new variables within a local or global socio-economic context.
1.Marketing Management: a chronological overview in the world and in Portugal. 2.Marketing: concepts, principles, types, development, implementation, vision. 3.Organizational context for Marketing: driving and restraining forces. 4.Methodology for the analysis of competition. 5.Strategic Marketing Decisions. 6.Competitive advantage. 7.The peculiarities of financial marketing.
Group work (40%)
Test (Minimum of 10/20) - 60%.
One compulsory presentation.
Final exam for those students who didn't achieve the minimum mark or failed to meet the submission deadlines.
- Badoc, M. (2001). MARKETING FINANCEIRO. Lisboa: Sílabo
- SAIAS, L. (2007). Marketing de Serviços. Lisboa: Universidade Católia Editora
- SIMÕES, E. (2008). Negociação nas Organizações - Contextos Sociais e Processos Psicológicos. Lisboa: Editora RH
- Carvalho, J. (2008). Negociação. Lisboa: Sílabo
Method of interaction
Lectures supported by videos, papers and case studies.
Software used in class