Gestão e Administração Bancária (Pós-Laboral)
6 ECTS; 2º Ano, 2º Semestre, 75,0 TP
Basic concepts of management.
The aim of the course is to encourage the entrepreneurial spirit of the students, providing them with a generic view on the phenomenon of entrepreneurship and its determinants, providing them with the main concepts, models and tools for creating and managing new businesses (start-ups).
I - INTRODUCTION TO ENTREPRENEURSHIP
II - THE ENTREPRENEUR
III - THE PROCESS OF INNOVATION AND IDENTIFICATION OF OPPORTUNITIES.
IV - THE BUSINESS PLAN.
V - STRATEGY ANALYSIS AND FORMULATION
VI - THE MARKETING PLAN OF THE NEW BUSINESS
VII - HUMAN RESOURCES MANAGEMENT
VIII - LEGAL FORMS
IX - FINANCING
X - ECONOMIC AND FINANCIAL ANALYSIS
XI - INVESTMENT PROJECT ANALYSIS
- 1 Written Test
- Group Project
- Participation assessment
Students with a grade
below 10/20 will have to take a summative examination.
- Santos, J. e Ferreira, M. (2008). Ser Empreendedor Pensar Criar e Moldar a Nova Empresa. (Vol. 1). Lisboa: Edições Sílabo
- Osterwalder, A. e Pigneur, Y. (2011). Criar Modelos de Nogócios. Lisboa: D. Quixote
Method of interaction
Lectures supported by case study analysis. The students will develop Business Plans with the lecturer's guidance and support.
Software used in class