Gestão Estratégica nas Instituições Financeiras
Gestão e Administração Bancária (Pós-Laboral)
5 ECTS; 2º Ano, 2º Semestre, 30,0 T + 30,0 P
- José Manuel Barros Pinheiro Nogueira
The students should understand the strategy dynamics in terms of analysis, formulation and implementation in the banking sector as well as in other sectors and view strategy as a decisive factor for the success of organisations.
1 - Strategic Thinking
2 - Analysis of the context in which organisations operate
3 - Internal diagnosis of an organisation
4 - Mission, Objectives and Strategy
5 - Products - Markets
6 - Vertical Integration
7 - Internationalization
8 - Diversification
9 - Business Development
10 - Organizational Structure
11 - Management policy
12 - Strategy in Portugal
Practical work with oral discussion.
- Freire, A. (1997). Estratégia - Sucesso em Portugal. Lisboa: Verbo
Method of interaction
Lectures supported by case study analysis.
Software used in class