Operational Business Management

Bank Management and Administration
4 ECTS; 1º Ano, 2º Semestre, 30,0 T + 30,0 P

Lecturer

Prerequisites
Not applicable.

Objectives
The students should master the operational techniques for banking business and have acquired skills that will allow them a better interaction with the banking world. Practical coursework allows a direct contact with banking staff improving their teamwork skills.

Program
1. Financial Activity
2. Change in Banking
3. The nature of Banking Business
4. Banking Products
5. Income Statements
6. Risk Management
7. Marketing
8. Information Systems Management
9. Organizational Structure
10.Market Segmentation Companies/Individuals
Rebranding
Product /Services Portfolio
Social Responsibility
Economic and financial indicators

Evaluation Methodology
Group assignment (50%) + Written Test (50%)
Passing requirement: Weighted average of the test and group assignment minimum 10/20 and a minimum of 7/20 in the test.

Bibliography
- Davis, S. (1990). A Excelência na Banca. Lisboa: Publicações D. Quixote

Method of interaction
Theoretical and practical lessons

Software used in class