Estratégia Empresarial

Executive Master em Gestão para Empreendedores e Executivos
5 ECTS; 1º Ano, 2º Semestre, 26,0 TP

Lecturer

Prerequisites

Objectives

Program
1st Unit: Strategy
2nd Unit: Organization Theory
3rd Unit: Strategy in different Organizational Contexts.

Evaluation Methodology
Written Test and Field Work.

Bibliography
- Mintzberg, H. e Lampel, J. e Quinn, J. e Ghoshal, S. (2014). The Strategy Process. London: Pearson Education

Method of interaction
Lectures supported by class discussion and case study exercises

Software used in class