E-Marketing

Tecnologias de Informação e Comunicação
5 ECTS; 3º Ano, 2º Semestre, 30,0 TP + 30,0 TC

Lecturer
- Luís Alberto de Jesus Gaio Curvelo

Prerequisites
Students must have computer equipment, portable with internet access. Office 365 or Office, Google Chrome installed and multimedia capabilities.

Objectives
Provide the students with the knowledge, tools and practices necessary for the elaboration of a Digital Marketing Plan, giving them the skills to produce this plan and put the learned knowledge into action.

Program
Introduction to Marketing - "Analog Marketing" and "Digital Marketing" - Analog and Digital Media, "eBranding" Brand and E-Content, Consumer Behaviors - Digital Customer Journey, Digital Marketing Plan - Diagnosis, SWOT Analysis, Objectives, Options Strategic Plan, Operational Plan, Action Plans, Review and Return.

Evaluation Methodology
Continuous evaluation
Participation and performance evaluation in the analysis of the various practical cases provided during the classes (25%), Final Work - Presentation and Discussion (75%).
Final evaluation
Written Test (100%)

Bibliography

Method of interaction
Presential - Transmission of Theoretical and Practical Knowledge, case study analyzes, oral and written presentations.

Software used in class
Office 365 or Office, Internet BroswerStudents must have computer equipment, portable with internet access.