5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 4,0 OT
A-To understand direct general factual information, and detailed, about everyday topics, relating to work and social communication;
B-To read more complex texts depicting the media and business communication;
C- To write texts in particular about the social and business communication.
1. To communicate
Professional contacts, exposure of opinions, arguments, analysis of informational text.
2. Lexical Contents
Lexicon relating to Marketing: concepts, communication plan, promotion and dissemination of a product/brand.
3. Grammatical Structures
Theoretical and practical-theoretical classes
Classes in chat
Oral understanding (global and detailed)
Oral and written production
Research work (oral and written)
Method of interaction
Continuous assessment: Exam-70%; Professional work-20%; Work and participation-10%
Periodic assessment: Exam-80%; Professional work-20%
Final assessment: Exam-100%
Software used in class