[CEM] Francês Aplicado à Comunicação Empresarial

Comunicação Social
5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 4,0 OT

Lecturer
- Manuela Sofia da Conceição Silva

Prerequisites
A2/B1

Objectives
A-To understand direct general factual information, and detailed, about everyday topics, relating to work and social communication;
B-To read more complex texts depicting the media and business communication;
C- To write texts in particular about the social and business communication.

Program
1. Concepts: market and agents, market survey, Identify the product, supply and demand, commercial communication;
2. Business Communication – A specific "language":
2.1. the product
2.1.1 positioning
2.1.2 brand
2.1.3 packaging
2.2 advertising by media
2.3 direct advertising
2.4 PLV
2.5.Promotion

Evaluation Methodology
Theoretical and practical-theoretical classes
Classes in chat
Oral understanding (global and detailed)
Oral and written production
Research
Research work (oral and written)
Exam

Bibliography

Method of interaction
Continuous assessment: Exam-70%; Professional work-20%; Work and participation-10%
Periodic assessment: Exam-80%; Professional work-20%
Final assessment: Exam-100%

Software used in class