[CEM] Assessoria de Imprensa

Comunicação Social
5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 4,0 OT

Lecturer
- Joana Conceição dos Santos

Prerequisites
Not applicable.

Objectives
Provide knowledge about the functioning of PR Agencies in any industry. Identify the necessary means for the creation of a press office, the functions of a Press Officer and define courses of action for different realities.

Program
I. Press Office
II. Press Officer
III. Press Office Organization
IV. The Media and the Journalists
V. The relationship withJournalists
VI. The Press Officer Tasks
VII. Crisis Communication

Evaluation Methodology
Mid-term exam (80%) and assignments (20%). Minimum pass mark: 10 grade points (average of the mid-term exam and the assignments. Final exam (100%).

Bibliography
- Mafei, M. (2007). Assessoria de Imprensa - Como se relacionar com a Mídia. São Paulo: Contexto
- Ferrareto, E. e Ferrareto, L. (2009). Assessoria de Imprensa: Teoria e Prática. Brasil: Summus Editorial
- Chandler, R. (2008). Media Relations: Concepts and Principles for Effective Public Relations Practice. Colorado: Outskirts Press
- Howard, C. e Mathews, W. (2013). On Deadline: Managing Media Relations. Illinois: Waveland Press, Inc.

Method of interaction
Lectures with Powerpoint resources and document analysis.

Software used in class