Projeto de Empreendedorismo

Comunicação Social
20 ECTS; 3º Ano, 2º Semestre, 60,0 PL + 3,0 OT

Lecturer
- Ana Cláudia Leal Marques Pires da Silva Mendes Pinto

Prerequisites
Not applicable.

Objectives
Provide technical and practical skills and tools in the entrepreneurial management of SMEs. Stimulate creativity and entrepreneurship.

Program
Entrepreneuship: major trends and challenges. The profile of an Entrepreneur. Innovation and competition.Business ideas and its evaluation. Introduction to business planning. Financing sources. Students' presentation of plans.

Evaluation Methodology
Practical coursework: students shall draw up a business plan for the creation of a business of their choice. Written part: 50%
Oral presentation: 50%
A minimum average mark (written + oral work) of 10 is required to pass.

Bibliography
- Ribeiro Serra, F. e Carvalho Santos, . e Portugal Ferreira, M. (2008). Ser Empreendedor-Pensar, Criar e Moldar a Nova Empresa. Lisboa: Edições Sílabo
- Correia Ribeiro, P. e Costa, H. (2007). Criação & Gestão de Micro-Empresas & Pequenos Negócios. Lisboa: Edições Lidl
- A. Shane, S. e A. Baron, R. (2006). EMPREENDEDORISMO – Uma Visão do Processo. Lisboa: CENGAGE LEARNING
- IAPMEI, I. (0). Modelo Plano Negócios.Acedido em10 de fevereiro de 2012 em http://www.iapmei.pt/iapmei-art-02.php?id=162&temaid=17

Method of interaction
Lectures, tutorials and conferences.

Software used in class