Media Studies
20 ECTS; 3º Ano, 2º Semestre, 60,0 PL + 3,0 OT

Lecturer
- Pedro Augusto Santana Figueiredo

Prerequisites
Not applicable.

Objectives
Provide technical and prcatical skills for the management of SMEs. Stimulate entrepreneurship and creativity.

Program
Entrepreneurship: Major trends and challenges. Profile of an entrepreneur. Innovation and competition. Sources of Business ideas and its assessment. Introduction to business planning. Finnacing sources. Presentation by students of their own business plans.

Evaluation Methodology
Practical coursework: a business plan of the students' choice. Written part: 50%
Oral presentation: 50%
A minimum mark of 10 is required to pass (average mark of written and oral work)

Bibliography
- Ribeiro Serra, F. e Carvalho Santos, . e Portugal Ferreira, M. (2008). Ser Empreendedor-Pensar, Criar e Moldar a Nova Empresa. Lisboa: Edições Sílabo
- Correia Ribeiro, P. e Costa, H. (2007). Criação & Gestão de Micro-Empresas & Pequenos Negócios. Lisboa: Edições Lidl
- A. Shane, S. e A. Baron, R. (2006). EMPREENDEDORISMO ? Uma Visão do Processo. Lisboa: CENGAGE LEARNING
- IAPMEI, I. (0). Modelo Plano Negócios.Acedido em10 de fevereiro de 2012 em http://www.iapmei.pt/iapmei-art-02.php?id=162&temaid=17

Method of interaction
Lectures, tutorials and conferences.

Software used in class