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Gestão Turística e Cultural

Business Tourism

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Publication in the Diário da República: Despacho nº 14880/2013 de 15/11/2013

4 ECTS; 3º Ano, 2º Semestre, 15,0 T + 30,0 TP , Cód. 964132.


Not applicable.

The perception of the importance of business and industrial heritage within our era is central to the development of products that value this human estate of interaction between machines and nature. Within the curricular unit there will be a discussion of the importance of the Industrial Revolution as an extremely relevant historical landmark, thus revealing the scope of this fact and the attractiveness of the industrial era. At the end of the course, the student developed a more critical, deep and curious look at these new ways of knowing industrial and / or business territories. In addition, students will be challenged to think of solutions to achieve the achievement of SDG 11 - Making cities and communities inclusive, safe, resilient and sustainable and SDG 12-Ensuring sustainable consumption and production patterns.

1.Business tourism
  1.1 Inovation
1.2 Tourist Products
2.Tourism and business / industrial heritage
2.1 Industrial heritage in Europe
2.1.2 European routes and circuits
2.2 Industrial heritage in Portugal
2.2.3 Portuguese routes and circuits
3.Economy of experiences
3.1 Dimensions of the tourist experience
3.2 The context of tourist experiences
4.New Tourism Trends
4.1 Niches / segments;
4.2 Demand / supply;
5. Project
5.1 Business Initiative;
6. Financing
6.1 Sources of financing
6.2 Project submission proposals
7. Presentation and Study of Success Cases

Evaluation Methodology
Continuous Assessment with the reading of scientific articles and texts related to the topic discussed in the classroom with the answer to the worksheets. These will have a maximum value of 25%.
A work with a writing and presentation component with a value of 40%. A written knowledge assessment test 35%

Exam - 100%

- Costa, C. e Buhalis, D. (2006). Tourism Business Frontiers - Consumers Producst and Industry. Oxford, UK: Elsevier
- Du Cros, H. e Mckercher, B. (2002). Cultural Tourism the partnership between tourism and cultural heritage management. Nova Iorque: Routledge
- Turismo industrial – uma abordagem metodológica para o território.(2012, 0 de ---). Revista Turismo e Desenvolvimento,

Teaching Method
A) Theoretical classes (exposition of the syllabus, critical reflection and student participation);
B) Theoretical-practical classes (presentation of national and international case studies, work development.

Software used in class
Power Point; Zoom; Teams




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