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Gestão da Edificação e Obras

Marketing and Corporate Strategy

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Publication in the Diário da República: Despacho n.º 7571/2019 - 26/08/2019

5 ECTS; 2º Ano, Anual, 42,0 TP , Cód. 818613.

Lecturer
- Bruno Alberto Nunes Coelho (1)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable

Objectives
Master marketing concepts; Understand consumer behaviour and be able to apply this concept to the real estate reality; Understand and apply the segmentation and positioning criteria; Master and apply marketing mix concepts and acquired skills.

Program
Basic concepts;
Consumer behaviour;
Segmentation and positioning;
Marketing mix.

Evaluation Methodology
Single piece of assessment: Final Exam or Continuous Assessment (minimum grade of 9/20): 60% Final Test + 40% Practical Work.

Bibliography

Teaching Method
Lecture methods are used to explain the main theoretical topics of the module. The question/answer method as well as dialogues and debates are also used. The active method allows students to have the central role.

Software used in class

 

 

 


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